Answer to Question #263488 in Management for Danny D

Question

Essay [1,500 words] - 20 Marks

1. International marketing is complex and full of challenges. Operating in overseas markets is no easy task.

a) Use various South Pacific as well as international examples to discuss how multinational companies and/or international marketers can improve their relationships with the host country governments while lessening political vulnerability.

b) Also elaborate on the actual strategies, marketers can use to minimise political vulnerability and risk.

Answer 1

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