Answer to Question #263473 in Management for Lee

Question

Discuss the strategic and tactical decisions that an outdoor equipment store need to make before entering Switzerland

Answer 1

Strategic decisions

• Identify Goals

Before entering any market, the store must set the goal and objects that they want to achieve.

• Gather Information for Weighing Options

Send marketing researchers in Switzerland to analyse the market, do a SWOT analysis on the targeted market.

• Consider the Consequences

Consider that the store might experience losses or the competition might be more than they anticipated.

• make decision

Make the decision to whether enter the market.

• evaluate decision

This decision will be evaluated after the store enters the market and see what happens.

Tactical decisions

Tactical and operational decisions are the medium- and short-term decisions which can be alternated annually, weekly, or even daily.

• Production planning
• Fleet management 
• Inventory planning
• logistics management