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 “Natures Friend” is an NGO that makes books and pencils from recycled paper and 

supplies to government run schools. Goods are made in remote villages, transported to

cities and distributed to schools every month.   


a. Describe players in Transportation in this case situation.                      

 

b. Describe Transport Economics in this case situation?


 Cricket and Soccer Graphics make gift items like Jerseys, Shorts, Cups, Caps etc with 

cricketers’ and footballers’ name, image and print jerseys and shorts with different club

names which fans and enthusiasts buy for them and as gift items. This is a dynamic

kind of business and they want to forecast demand as items get out of stock and some

remain in stock after season is over. Owner believes that this type of business cannot

be forecasted at all, while staff believes it can be forecasted. Advise them on how they

can approach demand forecasting and how you would put owner and staff perspective

in place?


. “SV caterers and party services” are into the business of catering custom made food 

menu for birthday parties, wedding receptions and corporate events. They get about 5

to 6 events a week across different places within the city. They want to look at maintaining some inventory of consumables, long lasting catering ingredients and other

feasible items. How will you advise SV caterers on their move to hold inventory?



. “Dhart i” is a social enterprise obtaining naturally grown cotton from West Bengal, 

Telangana and gets unisex T-shirts made out of Tirupur and sold online, through kiosks

at shopping malls, at exhibitions and in various seasonal fairs across country. They use the surplus after covering the costs to fund various educational purposes of the needy. 

How can they leverage various supply chain drivers to meet their objectives?           


. Mo-Bike is electric two-wheeler mobility service provider. Their model is to provide 

quick, flexible, self-driving mobility from Metro Station to near by Business and IT park

where about 5000 people commute every day. They want to forecast next 5 years

number of users to plan business model. 


a. Describe steps in demand forecasting in this case situation?                     

 

b. Describe methods of demand forecasting? 


 “Fruit Basket” is a fresh vegetable and fruit shopping chain. Their specialty is 

organically grown and seasonal fruits/vegetables. They have outlets at about 20 points

across Bangalore. Fruits and vegetables come from nearby states from farmers they

have tie-up with. With increase in business they also have FRUITBASKET.COM as

online portal which facilitates home delivery within 2 hours within Bangalore. Their

challenge is costs, freshness, quality, delays, availability etc. Their aim is to reach lean

and agile value chain over next 2 years. Prepare a road map to enable them transition

levels of supply chain improvement to be lean and agile value chain? 


Amaan is also a victim to this situation. As a single parent and a son to an ailing mother, he often is at the edge of breaking point due to this setup. Being the team leader, his major task is to communicate with the team members and coordinate between his team and the higher management. Most of his time is spent conducting meetings, explaining tasks to his team members, coordinating with the management and sometimes even communicating with the overseas clients which usually occurs at odd hours usually after midnight. This has been a continued practice for more than a year and a half. Amaan has decided to write a letter to the senior management to persuade them to make strict guidelines for employees, regarding the office communication, which should occur between 9am and 7 pm unless there is an emergency/ international caller to attend to. As Amaan, write a persuasive letter to the managemen


Is perception management applicable in current times when we are working from home 

virtually and not interacting personally with our coworkers and managers? Rationalize

your opinion with steps and measures that help you manage the process. 


Lemon Tree, a premium chain of hotels across the country has suffered tremendous losses

during this pandemic and have hired you as a consultant in order to analyze the same

a. Can you explain Political, Economic and Social forces which have had an impact on the

business?



How does learning through reinforcement bring about behavior modification in employees?