Kia Motors announced that it has opened its first digital showroom in India, moving towards providing digitized services to its customers. The showroom is located in Prabhadevi which is one of the busiest hubs of Mumbai and is equipped with 3D configurators with a digital catalogue, a Heritage Wall, Digital Spec Boards and a media wall. The showroom is designed to display Kia’s current product portfolio with 3D configuration. The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars and witness their intricate details. All the showcased vehicles will be equipped with digital spec boards to share all the relevant information about the product. The content displayed in the showroom is controlled directly by Kia India, providing greater transparency, a sense of security and reliability to the customers.In your opinion, which segmentation strategy is adopted by Kia Motors?
2. Calculate the correlation between pairs (recommended below) of the following variables and write interpretation for each correlation coefficient. (Note: For the following pairs, correlation can be calculated using EXCEL.) (10 Marks)
Recommended Pairs:
1. Correlation between ‘number of female migrants for work/ employment’ v/s ‘Number of male migrants for work/ employment
2. Correlation between ‘number of female migrants _ Education’ v/s ‘Number of male migrants _Education’
3. Correlation between ‘number of female migrants _ Business’ v/s ‘Number of male migrants _ Business’
4. Correlation between ‘number of female migrants _ Marriage’ v/s ‘Number of male migrants _marriage’
You have studied business ethics in a structured manner in this program. Has it helped you to with tools to better manage your decision making process as a business person? . Explain in your own words.
Vrundan is a student of an university and wishes to start his own business. You as a faculty of strategic human resource management guide and mentor vrundan on how shrm policies Help in strategic management process?
How can companies strive for successful relationships with consumers, including meeting their economic, legal, ethical, and philanthropic expectations?
Kamal and Nimal are two executive level employees in a telecommunication organization. Both of them hold academic degrees and have same years of working experiences. Further, two of them are very committed employees and working hard in achieving organizational goals. However, suddenly Kamal got to know that Nimal is being paid more than him even though they have same qualifications and workload. After this, Kamal was unhappy about their organization. Discuss the applicability of Equity Theory in above scenario.
1. Write a brief introduction about the communication etiquette to be observed in business writing and rewrite the given sentences following the communication etiquette
a. You are not allowed to attend the conference as you did not register before the due date.
b. All the employees can bring their wives for the Golden Jubilee Celebration of the organization.
c. Two people attending the conference from our company will be the Asian Manager and the old accountant.
d. An efficient salesman can easily convince his clients.
e. Despite his walking disability, John is the most eligible candidate for the post.
f. Do not expect a refund for returning the damaged goods.
g. There are several errors in the mails drafted by you
h. We need to recruit more manpower in order to complete the project within the given deadline.
Ashley, the CEO and Mike, the HR Director are always arguing about which approach is the best for enhancing the organisational effectiveness of their hospitality business. While Ashely is always in favour of the traditional Goal Approach, Mike believes in the contemporary Stakeholder’s approach. Keeping the above scenario in mind,
a. Explain how Ashley wants to implement the goal approach and bring out its loopholes.
b. Why do you think that Mike supports the contemporary stakeholder’s approach?
Rohit Khurana accepted a new promotion as a manager with mixed feelings. It was a high-profile job involving lot of exposure to media and publicity Rohit missed the routine of his old office and the people he had worked with. He had a private office now fully carpeted and air-conditioned, but he felt he really did not have the necessary background for the job. When he submitted his first report on the housing project to the Director, it was nice enough and the Director suggested some changes that in fact meant that Rohit had really got off the track. The Director said not to worry, “We all have to learn a new job”. The more Rohit thought about it, the more he wanted to go back to the old job. But he hesitated for fear that he would be branded ‘a misfit’ by management and thus disqualified for any future promotions. a. If you were Rohit’s boss, what could you do to rectify this situation?
Assume you have to develop an HR plan for a new generation private sector bank having branches in major towns in India: What specific external factors would be important for you to consider. Why?