Answer to Question #271596 in Management for priyanka

Question

Kia Motors announced that it has opened its first digital showroom in India, moving towards providing digitized services to its customers. The showroom is located in Prabhadevi which is one of the busiest hubs of Mumbai and is equipped with 3D configurators with a digital catalogue, a Heritage Wall, Digital Spec Boards and a media wall. The showroom is designed to display Kia’s current product portfolio with 3D configuration. The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars and witness their intricate details. All the showcased vehicles will be equipped with digital spec boards to share all the relevant information about the product. The content displayed in the showroom is controlled directly by Kia India, providing greater transparency, a sense of security and reliability to the customers.In your opinion, which segmentation strategy is adopted by Kia Motors?

Answer 1

Kia Motors Company uses the slang term "the strength to surprise." It was appealing to ordinary employees because it presented a clear, specific, and purposeful explanation that unquestionably drove all of its goals. Even though many European companies have stopped engraving India, it has always been seen as a difficult profession. Certain companies, such as Maruti Suzuki and Toyota, have found a way to overcome this stumbling block and maintain market supremacy in India. The marketing strategy focuses on commercial effectiveness, identifying a company's most valuable segments, and developing a marketing mix and product positioning strategy for each. This is useful for developing marketing communications plans since it allows marketers to prioritize propositions before developing and distributing individualized and relevant messages to engage with distinct audiences. The steps in the funnel are market segmentation, market targeting, and product positioning.