Answer to Question #239081 in Management for Breezy

Question

Question 1 (25 marks)
Discuss the 5 important points that define mass communication, and how these points would aid the message that Toyota is trying to convey to society.

Question 2 (25 marks)
Identify some of the major communication barriers that Toyota will encounter in their internal communication drive and Discuss how they can overcome these barriers.

Question 3 ( 20 marks)
List the advantages of using a graphic communication approach when presenting a strategic report.

Answer 1

Question 1

The most points that define communication are : surveillance, correlation, cultural transmission, diversion, and entertainment. 

a.Cultural transmission - communication focuses on passing information to all cultures effectively and in a manner coherent with the existing cultures of its audience.

b.Surveillance - scanning of the environment under which Toyota operates is an essential step in ensuring that communication and its message is focused.

c.Correlation - communication intends to identify the existing relationships that equally affects the company and its communication strategy adopted.

d.Diversion - communication is supposed to be objective, clear and concise with no room to be diverted whatsoever by any person leading to message distortion.

e.Entertainment - message communicated by Toyota must have the quality of entertaining its audience so as to enable proper passage of the message and retainment among the customers.

All these points would help the message Toyota wants to convey to the society. Toyota unravels the essential trends so as to capture the attention of their customers and the larger society and even potential customers. The current dynamics under which Toyota operates helps it in creating a social setting that focuses on ensuring happiness to all its customers and potential customers through realizing circumstances and situations that contribute towards the enrichment of the mind. It is worth noting that these points help the company, Toyota to effectively communicate its intended message effectively and in a manner that positively contributes to the attainment of their vision as a company.

Question 2

Physical barriers. These barriers can be overcome and be avoided through decentralization of the center managers into different offices which encourages workers to seek any clarifications or any assistances that may be in need of while discharging their duties.

Emotional barriers that may be caused by mistrust and fear for the unknown. These barriers can be avoided if managers of Toyota guarantees their employees freedom to express themselves. This will go a long way in helping them raise concerns whenever any processes is not going the way it is supposed. Likewise, managers should be soft on the employees and not extremely harsh.

Language barriers. Toyota operates in a multicultural environment. Therefore it usually faces language barriers. These barriers can be avoided through putting in a place a language policy within the organization that encourages workers to use a common language that all workers are conversant with. For the external environment, language barriers could be avoided if the company employs workers from the local community and engage them in external marketing and in the sales department.

Question 3

Graphic communication tends to offer information to the users in a more direct way that ensures that there is no any barrier.

Graphic communication is much malleable as compared to other forms of communication.

Graphic communication is more eye-catching than any other form of communication.

Graphic communication increases the level of reliability of the message being communicated.