Answer to Question #239068 in Management for Maria

Question

What planning challenges do you think Smoothie King managers face with becoming a market leader?

Answer 1

Stiff competition: the company faces stiff competition from other players in the market. As a result of the company has failed to be the leader in the market.

Marketing challenges: the company has not achieved a powerful marketing technique or tactics to influence large market share.

Lack of strong competitive advantage: the company operates within almost the same levels as competitors and lacks a strong competitive advantage to secure more market.