Answer to Question #213567 in Management for GOG

Question

SUBJECT : ADVERTISING AND SALES MANAGEMENT

Discuss Penetration tests (elaborate in detail ) and Progress tests (elaborate in detail ) techniques of testing post advertising effectiveness ?

Answer 1

The efficacy of an advertisement allows a brand to identify whether or not the commercials are appealing to the target demographic. It also aids the brand in determining whether they are receiving the finest returns or not. Advertisement effectiveness allows brands to track their ROI, as well as the strengths and weaknesses of certain campaigns, and make adjustments as needed.Penetration test and progress test advertising messages, field and laboratory tests, experimental and survey tests, communication and sales effect tests, and message and media effect tests are some of the methods used to assess the effectiveness of advertisements. Field and laboratory tests are the most effective way to assess a company's penetration and progress efficacy since they project accurate information .