Answer to Question #213561 in Management for PAS

Question

SUBJECT : ADVERTISING AND SALES MANAGEMENT

Explain in detail :

(a) Media selection strategies (elaborate in detail strategies ).

(b) Importance ( give 7 points with elaboration for importance ) of advertising agency

Answer 1

Media selection strategies

• Campaign creative.
• Campaign planning.
• Integrated marketing communications.
• Media attribution.
• Offer and message development.
• Offline media integration.
• Sales promotions

Importance

• The selection of a media is very important as it influences the impact and cost of advertising. Moreover, the target audience is also identified and product or service gets exposed to the market.