Answer to Question #213559 in Management for PAS

Question

SUBJECT : ADVERTISING AND SALES MANAGEMENT

Organizational goals cannot be achieved without advertising . How (elaborate in at least 7 points ) would you organize advertising operations at various stage as an advertising manager ?

Answer 1

The Swot Analysis

Involves an analysis of the strengths, weaknesses, opportunities, and threats (SWOT Analysis) for both the enterprise and the artifact that is to be publicized.

Gathering Of Key Goals.

This involves research that aids in understanding the main purpose of the advertising campaign—also, the viability of these goals and determining the entirety of the project.

Market Research

The market research aids in understanding market behavior and forecasts concerning imminent alterations in the said market. This aids in essentially having a competitive edge over competing companies in the organization.

Ascertain The Target Audience.

It is imperative to attain an understanding of the company’s clientele ideal personality and typology to know who may potentially buy the products

Opting for Channels.

Ascertains the most suitable channels for distributing the company’s campaign through incorporating various media

Brainstorm for Fresh Ideas.

Involves determining ideas in the forms of phrases and words to incorporate in the various channels for delivery through intellectual intuition

The Design Process and Delivery of Advertisements.

Involves setting up various leaflets, posters, and unsolicited mail or flyers  

On completion of the various steps, the organization is essentially necessitated to convey the advertisement