Answer to Question #213545 in Management for Prince

Question

SUBJECT : ADVERTISING AND SALES MANAGEMENT

What is role ( give 7 points with elaboration for role ) of advertising in Marketing Process? Discuss role ( elaborate in 6 points ) of advertising in India’s economic development ?

Answer 1

The marketing process has only one component: advertising. It's the element of your marketing strategy that involves spreading the word about your company, product, or services. Advertising is one of the most important aspects of a company's success. Statistics are used in advertising. Advertising facilitates briefing, which is a document that confirms the client and advertising agency's grasp of the product to advertise, the advertising purpose, the ad campaign's time period, audience targeting tactics, and the overall expected cost. Market research will be conducted after the briefing. Contrast of advertiser's product or service to competitor's product or service, consumers' impression of their brand in comparison to competitors, study of competitors' advertising, and consumer response to competitors' advertising are all examples of research. The advertising agency determines the target audience through market research. The media agency is chosen to reach the target demographic at the lowest possible cost. Moreover, advertising allows for the production and design of advertisements. The advertising agency's creative team will turn the advertising message into words and graphics. The advertising agency's traffic department guarantees that the advertisements are ready on schedule and that the necessary legal approvals have been given. The marketer is capable of communicating marketing messages to the target audience successfully.

Advertising is extremely important to India's economic and social development. In the Indian context, advertising has a significant impact on the mass media market since it pays the majority of the bills, and so has a significant impact on the content and functioning of the media in India. Advertising molds and reflects lifestyles, hence it plays an essential role in popular Indian culture.Advertising has an impact on society's culture and will reflect cultural awareness. Companies make commitments through advertising in order to produce high-quality products and services. It offers clients education as well as jobs to a large number of people. Advertising increases competitiveness, resulting in the production of high-quality goods and services. The demand for the products will rise, causing money to circulate.