Answer to Question #213543 in Management for Prabhdeep

Question

SUBJECT : ADVERTISING AND SALES MANAGEMENT

Discuss the need ( 7 points with elaboration for need ) and role (7 points with elaboration for role ) of appropriate positioning strategies in advertising ?

Answer 1

The needs of appropriate positioning strategies in advertising is

1. To Make Entire company to remain Market-oriented
2. To Cope with Market Changes
3. To meet market or customer expectations
4. To Promote customers' goodwill and loyalty
5. To attract new and more customers to the firm
6. To Design Promotional Strategy
7. To Win Attention and Interest of Consumers