Answer to Question #213537 in Management for Prabhdeep

Question

SUBJECT : ADVERTISING AND SALES MANAGEMENT

What is the primary role of body copy (give 7 points with elaboration for role ) and how (elaborate in 6 points ) does it accomplish that ? What differences (at least 8 differences ) can you describe between newspaper advertising copy and magazine advertising copy?

Answer 1

Body copies are more informative they give more details about the products and services as they focus on facts.

They assist in solving problems as they provide narratives before the introduction of products and services to customers.

Body copy promotes affection as they focus on the human interest and their emotions.

They are usually accompanied with evidence and testimonials as way of persuading the customers to purchase the products and services.

They focus on the target audience where they create a relationship through humour in their campaigns

They aim on making the organization known to the customer by creation of a good reputation.

Difference between newspaper and magazine advertising.

Newspaper can be used to advertising where the target geographical area is known while a magazine usually have a narrow range of magazines.

News papers have a short lead time compared to a magazines which is more advantageous.

Magazines advertisements are more attractive as they use more attractive photos compare to newspapers.

Magazines have more long life compared to newspaper which expires after the day of production is over.

Newspapers are more cheaper compared to magazines therefore highly affordable to many customers.