Answer to Question #213533 in Management for Prabhdeep

Question

ADVERTISING AND SALES MANAGEMENT

Why planning plays significant role in charting out advertising campaign , explain by giving 7 points with elaboration ?

Answer 1

Planning plays an essential role while charting an advertising campaign because it provides evidence about the products which facilitates in convincing the prospective customers.

It makes it easier to choose the best price to be offered to the market to cater for those customers who are most concerned about the cost.

Having a plan makes it easier to come up the promotion strategies to be adopted by the company in the advertisement process.

Plan makes it easier to determine the best places to conduct the advertisement as it is easy to establish the target market.

It is easier to determine who to be involved in the advertising process with the help of a plan instead of selecting randomly.

The process is established earlier with help of a plan to assist in evaluation of the progress to determine its achievement and fail.

It is easy to analyze the physical environment with a plan for the charting advertisement thus making it easier to promote the product.