Answer to Question #213554 in Management for PAS

Question

SUBJECT : ADVERTISING AND SALES MANAGEMENT

You are a campaign manager for two different campaigns. Design an advertising copy for print media campaign :

(a) Make in India

(b) Sawach Bharat (Clean India)

Answer 1

·        Hammer out your headline. The headline is almost always the most crucial part of a print advertisement. Make your headlines as clear and simple as possible. Avoid becoming so "creative" that your meaning becomes muddled or obfuscated. The placement of the headline within the ad is just as crucial as what it says. You should make sure that the title takes up the majority of the ad to be easily understood. The headline, which contains the most crucial information inside an advertisement, is sometimes buried in a jumble of type types, images, and other features.

·        Shape your subheads. A subhead can provide supplemental information in addition to the primary headline. The headline must entice readers, but the subhead might go into much detail on the deal. A subhead isn't required in every ad, but it's there to give the reader more information without cluttering up your ad. It's usually set in smaller font. Build your body copy.

·        Generate your graphics. The purpose of the graphic element of your ad is to draw the reader's attention and entice them to read the body material. The graphic element frequently compliments or draws attention to the headline; the two aspects work together to create the ad's overall atmosphere.

·        Make sure the graphic element of your ad is related to the product you're offering. Except for bikinis, a photo of a girl in a bikini isn't the best method to market anything. Bathing suit babes are frequently used as the main graphic in health and fitness spas.