Answer to Question #184750 in Management for HENOK Shoopala

Question

There are assumptions that currently and in the past alcohol and cigarettes advertisements were responsible for very large percentage of sports bill boards in Namibia.

what explanation can you offer for why these products are or used to dominate the sports bill boards medium? Discuss with clear examples

Answer 1

Alcohol and cigarettes advertisements dominate the sports bill boards because they want to combat the emerging understanding of the harmful effects of smoking and drinking and employing the tactics of official sponsoring of football, motor racing, tennis, golf and other events. For example, Heineken running an ad, "proud sponsors of the UEFA Champions League since 1994", help them gain favour among UEFA Champions League fans therefore they dodge critics and sell their products without interference.