Answer to Question #310439 in English for Ree

Question

2.1. In a single paragraph (of no more than 10 lines) explain what media monitoring is

2.2. Now that you have clarified what media monitoring is in question 2.1., consider the following scenario: One of your roles as a media liaison officer for the department of health is to undertake a media coverage evaluation of the organization. Choose only five(5) articles that addressed department of health news. Your media monitoring must have the following: Title, Date of publication, Media house published the article, Ratings whether the articles are Positive, Neutral, Negative.

Answer 1

Media monitoring is the activity of monitoring the output of the print, online and broadcast media, which can be conducted for a variety of reasons not limited to political, commercial, and scientific. Some of the renowned articles addressing health news include:

a) Social media and Health Care Professionals: Benefits, Risks, and Best Practices (2014) from MediMedia, USA provides the social media tools used in healthcare professionals, which is a positive ratings.

b) Social Media as a new vital sign (2018) published by Gunther Eysenbach talks about wireless glucometers and mobile health apps increasingly integrating the health and medical care.

c)What are we told? A news media monitoring model for public health and the case of vaccines (2016) from the Oxford University Press talks about effective health education messages and how they can reach the general population and a new monitoring model is proposed for public health. It is a positive rating.

d) The challenges of media monitoring for health care and pharmaceutical companies (2021)by Broadway Media talks about the challenges facing pharmaceutical companies including rising operating costs, emerging diseases, and aging population. It is a negative rating since it does not provide a solution for the challenges.

e)Methods for social media monitoring related to vaccination (2021) by JMIR Publications highlights the changed communication landscape and the vaccine skepticism identification. The aim is to identify a method used to monitor vaccination-related topic son the different social media platforms.