1. Distinguish between corporate communication and public relations
2. You are the head of communication at Bequest SA. The communication budget has been reduced. Motivate to the head of the secretariat at the organization why more resources should be allocated for communication
3. According to Downs and Hazen (1977), there are eight dimensions of communication satisfaction. Name and explain these dimensions of communication satisfaction
Employees, investors, and the leadership team are all involved in corporate communication. Public relations is concerned with public and media communication. Both occupations necessitate a comparable skill set.
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