Answer to Question #310415 in English for Ketty

Question

Develop a public relations programme or campaign, using the seven steps (theory) of the public relations programme (DOTMABE formula), to raise awareness of and advocate against Xenophobic attacks on illegal immigrants in South Africa. Note that you are given a budget of R20 million, and you need to travel to five provinces of your choice that are mostly affected by this scourge.

Answer 1

The DOTMABE formula is a technique for systematic public relations planning that includes the processes of defining the problem, setting objectives, target groups, developing the message, actions, budget, review and assessment, and grammar accuracy. Identifying the issue. This process is primarily composed of four steps: using research to define the problem or situation, developing objectives and strategies that address the situation, implementing the strategies, and then measuring the results of the public relations efforts.