In the field of public relations, social media has become a very important tool. Identify any two social media platforms and discuss how they have been used in public relations activities using real-life examples.
By assisting with relationship management, engaging influencers, and assessing trademark threats, social media helps public relations play a more sophisticated role. Social media has thrown the field into disarray, making public relations a more urgent and fascinating subject. Members of the public can bypass the press and go straight to public institutions using social media. Citizens will be able to follow and be followed by the fourth estate, drive web traffic, and handle situations by responding quickly to critics or bad findings by using social networking platforms such as Twitter and Facebook. It also improves the overall experience for governmental institutions and the general public.
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