Question

• You work in the City of Tshwane's public relations department, and you have been tasked with organising a media tour for major media houses to promote the new taxi rank. Explain how you would plan and execute the media tour using the reading materials supplied above. 

Answer 1

• Prepare and brief- Make sure to include suggested talking points and industry trends your executive can speak to when there is a lull. If you have company's news to discuss prepare a fact sheet and if you plan on demonstrating a new product with the media, do a few run-throughs.
• Check the calendar-when it comes to booking a media tour, its best to avoid the bookends of the week .
• Overbook meetings-secure meetings and confirm every now and then to avoid any disappointments.
• pay attention to details-media tours require a ton of planning, booking hotels, arranging car services and planning routes.
• stay in touch-not long after the media tour has concluded, it is important to follow up with any lingering items you promised the media.