Search & Filtering
Dumisani is the owner of a company, Knowledge Uncapped, that does marketing research for local businesses. One of their longstanding clients, Joe’s Gym, has approached Dumisani to find out which equipment his clients would prefer to have access to in the gym. Joe and his team of fitness experts have noticed that many of their clients have cancelled their contracts with Joe’s Gym in order to join the new, modern gym across the street from them. To retain his clients, Joe wants to upgrade his equipment, but realises the first step is to find out what his clients want. Dumisani will have to compile a/an ______________ which is an instrument that will ask respondents a set of questions and that is then used to generate the data necessary for accomplishing the research objectives.
Select one:
a.
survey instrument
b.
assignment
c.
research checklist
d.
agenda
A wire of length 4.0 m with a cross-sectional
area of 3.2x10–6 m2 has a resistance of 0.065 Ω.
Determine the resistivity of the wire.
Write a program that calculates the area of the following figures:
· A square of side 0.666666667
· A rectangle of sides 1/9 and 4
Test the two calculated areas for equality. If the areas are equal output “The area of the two figures are equal” else output “The area of the two figures are not equal”
SABMiller’s new scheme, Prosper, will include more global and local communications with the aim of positioning beer as the ‘natural choice’ for responsible drinkers. This type of communication will form part of which variable of the marketing mix?
Select one:
a.
Product
b.
Place
c.
Promotion
d.
Price
Calculate total stock value of the stock available in a furniture shop.
This program simulate the stock management of a Furniture Shop. This shop deals with only two type of Furnitures BookShelf and DiningTable only. The program should accept details any 5 furnitures(each can be either BookShelf or DiningTable), the program should show a menu that allow the user to select choice of Furniture. After accepting the required no of Furniture details program will show accepted details and TotalCost of Accepted Stock
This exercise contains a base class named Furniture to hold the common properties of all type of Furnitures, and BookShelf and DiningTable class as child class with additional properties relevant to child classes. Program class has below functions:
ddToStock(Furniture []) : int
+TotalStockValue(Furniture []) : double
+ShowStockDetails(Furniture []) : int
+Furniture : class
+ BookShelf : class
+ DiningTable : classWhich one of the following products do not require much explanation to be sold?
Select one:
a.
Speciality products
b.
Shopping products
c.
Consumer products
d.
Convenience products
External customers all have different wants and have five basic needs. Which one of the following is NOT a basic need of an external customer?
Select one:
a.
Service
b.
Price
c.
Responsiveness
d.
Action
To illustrate the importance of regularly washing hands with water and soap, Sanlam created a short, moving image of their well-known brand logo of two hands, moving up and down and creating soap bubbles. This is known as the ___________ of the advertising message.
Select one:
a.
heading
b.
illustration
c.
copy
d.
product
During the COVID-19 pandemic, many consumers paid close attention to messages containing information about the virus and the pandemic captured their attention. This is known as which determinant of consumer behaviour?
Select one:
a.
Attitude
b.
Learning ability
c.
Perception
d.
Lifestyle
Hyvon is interested in buying a new car. She walks into the first dealership she can find and the sales consultant convinces her to buy the brand new 2017 Hyundai i20. Which marketing communication method was used here?
Select one:
a.
Advertising
b.
Direct marketing
c.
Personal selling
d.
Sales promotion
