Answer to Question #211097 in Psychology for Dineko

Question

You work in the city of Tshwane's public relations department and you have been tasked with organising a media tour for major media houses to promote the new taxi rank. Explain how you would plan and execute the media tour using the reading material supplied.

Answer 1

One of the most common reasons individuals use a cab is after they have consumed alcohol. Speak with the proprietors of local bars and restaurants to see if you can work out a contract to be "on-call" for customers. Taxis are also required at hotels and airports. Think outside the box when considering who might use taxis; for example, folks at a senior citizens home who are no longer able to drive may use a cab as well.

Consider creating flyers with promotional codes and leaving or handing them out in public locations to attract additional consumers. It will function well in busy public settings such as theaters, exhibitions, sporting events, and art exhibits. On all marketing items, provide your contact information (business name, mobile/cell number, website URL).

Advertise in popular local print media such as newspapers and magazines. Keep in mind the free publications with advertisements as well.

Depending on your budget, they usually have several packages. Because most people listen to the radio during the day, your firm will be heard by a huge number of individuals.