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Kwazulu –Natal, a coastal South African province, is known for its beaches, mountains and savannah populated by big game. The safari destination Hluhluwe-iMfolozi Park, in the northeast, is home to black and white rhinos, lions and giraffes. Durban is an Indian-influenced harbor city and a popular surfing spot. Cultural villages around the town of Eshowe showcase the traditions of the indigenous Zulu people. Having mentioned the few you are also aware f the current political unrest that need to be taken into consideration.

You selected Namibian company in 1st Assignment (challenger) that is entering the South African market Kwazulu – Natal in Pietermaritzburg- hired as a Marketing Consultant. You are required to critically discuss the models, concepts, strategies and theories that may be used for your product to be realized for the selected target market. (Discuss how it may help your product to be realized).


Describe the internal/external environments of business and discuss how these environments affect the success or failure of any organisation.


MrMakgathoisalivestockfarmerfromPhethwanewhohasbeenowninggoatsandcattlefor over 7years. Unfortunately,he hasbeenrearing hislivestockwithoutselling themmeaning he never participated in a market, even though he invests his time, energy andmoney in the production of those livestock.One day he was approached by Mr Mulaudziwho was interested in purchasing some of the livestock since he owns a butchery. Theydiscuss trading the livestock in exchange for money. Mr Makgatho was reluctant at first butfinally agreed to exchange his livestock at a price that Mr Mulaudzi wanted. Based on thisscenario, answer thefollowingquestions.

Whichtypeofpricingmechanismisthis?Andmotivate your answer. (5)
WhyfarmerlikeMrMakgathoareoftencheatedinthemarketandhowcanhebewellequippedorknowledgeable aboutthemarketdynamicsandactivities. (10)
Whydofarmersnotfinditprofitabletoperformothermarketingactivitiesinordertoimprovetheirprices?
  1. Are there clear rules in your country concerning blogvertorials, such as the U.S. Federal Trade Commission’s disclosure rules on using social media for the promotion of products and services

Classify the task environment of PepsiCo Inc.

Note: as your guide, refer to the task environment of McDonalds in Lesson 1.2.


To grasp more about the environmental effect in the international marketing mix, please watch the video presentation of Oreos in China (Example of Product Adaptation Strategy in International Marketing) here: https://www.youtube.com/watch?v=U48nmKPJclA\


Briefly explain the environmental effect in the international marketing mix of Oreo in China


Briefly discuss PepsiCo, Inc.'s five different phases in going international. The five different phases in going international are :

No direct foreign marketing,Infrequent foreign,marketing,Regular foreign marketingI,nternational marketing,Global marketing. Use these as your guidance.



Why should Branson hotels and restaurants consider offering senior citizen discounts?


1. Classify the task environment of PepsiCo Inc.  


2. Briefly explain the environmental effect in the international marketing mix of Oreo in China



Briefly discuss PepsiCo, Inc.'s five different phases in going international.



Think of a product that really reminds you of your childhood-a particular candy bar, a toy, a television show etc. What is the positioning of that product in your mind? Describe how would you reposition that product to appeal to children now.