Answer to Question #235910 in Marketing for chai

Question

1. Are there clear rules in your country concerning blogvertorials, such as the U.S. Federal Trade Commission’s disclosure rules on using social media for the promotion of products and services

Answer 1

In South Africa, blogvertorials and social media advertising is guided by the following rules under Clause 10 of Section II.; Social media ads must not contain deceptive, false or misleading content. Messaging should be responsible and authentic. Marketers should pay particular attention to ensuring that paid social media advertising is obviously identifiable as such.