Answer to Question #235903 in Marketing for Maxx

Question

Classify the task environment of PepsiCo Inc.

Note: as your guide, refer to the task environment of McDonalds in Lesson 1.2.

To grasp more about the environmental effect in the international marketing mix, please watch the video presentation of Oreos in China (Example of Product Adaptation Strategy in International Marketing) here: https://www.youtube.com/watch?v=U48nmKPJclA\

Briefly explain the environmental effect in the international marketing mix of Oreo in China

Answer 1

The environmental effect in the international marketing mix of Oreo in China

The environmental differences influence the international marketing decisions of Oreo, inclining it to make adjustments in its strategic decisions as what type of communication it should use in the foreign market, the strategy it should employ, what strategy it should adopt in respect of product, promotion, pricing and distribution.