Answer to Question #235902 in Marketing for Maxx

Question

Briefly discuss PepsiCo, Inc.'s five different phases in going international. The five different phases in going international are :

No direct foreign marketing,Infrequent foreign,marketing,Regular foreign marketingI,nternational marketing,Global marketing. Use these as your guidance.

Answer 1

 No direct foreign marketing

At this phase, Pepsico does not actively cultivate customers outside national boundaries; however this company's products continues to reach foreign markets.

Infrequent Foreign marketing

During this phase, Pepsi's temporary surpluses caused by variations in production levels or demand may result in infrequent marketing overseas. As the firm's domestic demand increases and absorbs surpluses, foreign sales activity is withdrawn. The stage is portrayed by limited or no change seen in Pepsi's product lines.

Regular Foreign marketing

At this level, Pepsi has permanent productive capacity devoted to the production of goods to be marketed in foreign markets. It may employ foreign or domestic overseas intermediaries or it may have its own sales force or sales subsidiaries in important markets

International marketing

Pepsi utilizes international marketing through export, licensing, franchising, joint venture, and foreign direct investment. It aims at satisfying the needs of global customers.