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Using the Integrated Information Response Model, explain how consumers obtain and integrate information into forming attitudes and purchase intentions towards a brand or product. Use a diagram to assist in your discussion and apply this model to a product of your choice


Explain the theory behind the MECCAS model and the laddering technique. Using a product, explain levels of the MECCAS model and how that product fits into those levels. 


Describe the formal network of communication in an organization, division, or department with which you are familiar (preferably a simple one). Discuss why you think a communication network has taken this form and how successfully it seems to meet a business needs.


 Use Hofstede’s country comparison tool (found at the link provided below) to compare Canada (or a country you identify with) with two other countries that you are interested in or are familiar with. Explore the site - there is lots of interesting information here! 

Hofstede Insights Country Comparison Tool

  1. In your answer, identify the countries you compared and what was different (or the same) about these countries. 
  2. Provide an example that illustrates one of the value differences that you have discovered about Canada and each of your two comparator countries

Using the Integrated Information Response Model, explain how consumers obtain and integrate information into forming attitudes and purchase intentions towards a brand or product. Use a diagram to assist in your discussion and apply this model to a product of your choice.


Explain the theory behind the MECCAS model and the laddering technique. Using a product, explain levels of the MECCAS model and how that product fits into those levels. 


Discuss any two reference groups that may positively influence the sales of Woolworths clothing made from recycled material.
Develop a trademark name for your identified business idea. Select a category for your trademark. Do you want to go completely new and original, or suggestive or descriptive? Also, develop a generic name to describe your product. Finish up by designing a logo (or slogan or jingle).

Trademark Name:

Generic Name:

Logo (or slogan or jingle):

What are the benefits of international trade?


As A Marketing consultant for Namibia Breweries Limited,how are you implementing the price, promotion, advertisement,place of King LAGER TO BE REALIZED BY THE KWAZULU-NATAL PEOPLE?