Answer to Question #238974 in Marketing for Nish

Question

Discuss any two reference groups that may positively influence the sales of Woolworths clothing made from recycled material.

Answer 1

Going Green Concept

With the recent concept of making the world a better place and people being more environmental degradation conscious you will find that consumers even in the textile industry will want to buy fashion made from recycled material and this will make Woolworths make sales from selling such products (Rathinamoorthy, 2019).

Going Green Marketing

Clothes made from recycled materials was developed as a way to resolve the ills that were caused by the fashion industry to the environment and therefore should Woolworths do green marketing for clothes made from recycled materials they will make consumers more aware and therefore influence their sales.

References

Rathinamoorthy, R., 2019. Consumer’s awareness on sustainable fashion. In Sustainable fashion: Consumer awareness and education (pp. 1-36). Springer, Singapore.