Question

Using the Integrated Information Response Model, explain how consumers obtain and integrate information into forming attitudes and purchase intentions towards a brand or product. Use a diagram to assist in your discussion and apply this model to a product of your choice

Answer 1

Making a plan and taking action. Create a strategy to address areas where customer views indicate a negative attitude toward the organization, product, or service once you have identified customer perceptions. This may involve better employee education to deal with consumer complaints and foster customer loyalty.