Marketing Answers

1. What are the process in creating a brand?

2. Give at least two examples of the following brand names:

a. Eponyms

b. Descriptive

c. Abbreviation

d. Synthetic

As someone interested in tech roles, what things are most important to you when you look at joining a new company?

Identify whether The Sneaker Shack uses the Societal Marketing concept or the Sustainable Marketing Concept (1 mark). Provide three specific examples to motivate your answer (3 marks)

 There are many social criticisms of marketing because many people think that certain marketing practices can hurt consumers, other businesses and society as a whole. Identify one example, relevant to the clothing industry as a whole, of cases where each of the following social criticisms were justified. (Note: you will need to do some research to find these. You can find examples for the fashion / clothing industry including shoes and accessories as a whole and not just for The Sneaker Shack). (5) i. Excessive mark-ups (1 mark) ii. Deceptive pricing (1 mark) iii. Deceptive promotion (1 mark) iv. Low-quality products (1 mark) v. Poor service to disadvantaged consumers (1 mark)

Consider the following ad for The Sneaker Shack from their Twitter account. Provide an example of each of the following elements of the communications process to indicate the message that The Sneaker Shack is aiming to convey in this advertisement. (Note: apply each element). (5x1 marks). (5) i. Sender ii. Encoding iii. Message iv. Media v. Receiver

 The Sneaker Shack makes use of a range of different promotional-mix elements. Provide a practical example of how The Sneaker Shack is using each element (1x5 marks). (5) 

Identify in which phase of the traditional product life cycle The Sneaker Shack is as a store (brand) (1 mark). Motivate your answer by using the five (5) characteristics of that phase (5 marks) as well as the five (5) PLC strategies (5 marks) and applying it to The Sneaker Shack.