Marketing Answers

 Assume you are part of the Sneaker Shacks marketing team. The company wants to diversify its product and service offering. You suggest that the new product development process is used. Provide a practical application of each step of this process to come up with a new product / service that The Sneaker Shack can implement and whether this idea would be feasible in the market. (This means that you need to provide examples of what you came up with at each step and not provide any theory in your answer – give a description of what you would have discussed in your team during each stage – any reasonable scenarios / assumptions can be made when answering this question.) (10) i. Idea generation (2 marks) ii. Concept development and testing (2 marks) iii. Marketing strategy development (2 marks) iv. Product development (2 marks) v. Commercialisation (2 marks)

In addition to the three cleaning options that The Sneaker Shack offers, assume that the company have recently introduced a range of environmentally friendly shoe cleaning products that consumers can purchase at their stores or through their website and use at home to clean their shoes. These products range from R20 for the “shoe shampoo” to R180 for the “protective wax” which is lower than other types of shoe cleaning products available elsewhere. These products are available in different sizes including 100ml, 250ml and 500ml bottles. Considering this, provide an example of each of the following relating to The Sneaker Shack and their product and service offering: i. The Sneaker Shack’s product mix (1) ii. The Sneaker product depth (1) iii. The Sneaker product width (1)

There are four main types of consumer products and service classifications. Identify which type of consumer product / service classification The Sneaker Shack refers to if it is the first time that someone would consider using their service (1 mark). Motivate your answer by providing examples from The Sneaker Shack and their customers that relate to the marketing considerations of i) consumer buying behavior; ii) price, iii) distribution and iv) promotion (4 marks). (Note no theory should be provided, but only examples from The Sneaker Shack and their consumers based on the case study and the additional information you have seen / read about the company.)

Construct and improvise a Statement of Comprehensive Income using the following

format and calculated values:

The Marriam Company has the following SCI balances at the end of th

There are four main types of consumer products and service classifications. Identify which type of consumer product / service classification The Sneaker Shack refers to if it is the first time that someone would consider using their service (1 mark). Motivate your answer by providing examples from The Sneaker Shack and their customers that relate to the marketing considerations of i) consumer buying behaviour; ii) price, iii) distribution and iv) promotion (4 marks). (Note no theory should be provided, but only examples from The Sneaker Shack and their consumers based on the case study and the additional information you have seen / read about the company.)

There are three main levels of a product or service namely i) the core benefit ii) actual product and iii) augmented product. Provide a detailed example of each level (3 marks) related to The Sneaker Shack and motivate clearly why you think that example relates to the specific level (6 marks)

There are four main types of consumer products and service classifications. Identify which type of consumer product / service classification The Sneaker Shack refers to if it is the first time that someone would consider using their service (1 mark). Motivate your answer by providing examples from The Sneaker Shack and their customers that relate to the marketing considerations of i) consumer buying behaviour; ii) price, iii) distribution and iv) promotion (4 marks). (Note no theory should be provided, but only examples from The Sneaker Shack and their consumers based on the case study and the additional information you have seen / read about the company.)

There are three main levels of a product or service namely i) the core benefit ii) actual product and iii) augmented product. Provide a detailed example of each level (3 marks) related to The Sneaker Shack and motivate clearly why you think that example relates to the specific level (6 marks).

Discuss any SEVEN OF THE ELEVEN POSITIONING STRATEGIES that Drip SA brand might consider making use of, providing application in terms of how the Drip SA could implement each of the strategies

Making use of the chosen brand (Accenture), critically discuss and provide practical applications of the BRAND IDENTITY SYSTEM