Answer to Question #243220 in Marketing for bambino

Question

There are three main levels of a product or service namely i) the core benefit ii) actual product and iii) augmented product. Provide a detailed example of each level (3 marks) related to The Sneaker Shack and motivate clearly why you think that example relates to the specific level (6 marks)

Answer 1

1. When travelling either for business or leisure a hotel comes in handy as it provides a place for resting and sleeping.

2. When coming up with a product prototype the product developers actually consider the advantages the product will have. For example if a customer seeks knowledge and guidance then the actual product should be a book.

3. Technicians in the firm usually provide free services such as installation of washing machines and other kinds of machines.