Question

There are three main levels of a product or service namely i) the core benefit ii) actual
product and iii) augmented product. Provide a detailed example of each level (3 marks)
related to The Sneaker Shack and motivate clearly why you think that example relates
to the specific level (6 marks)

Answer 1

(i) When you are away from home, the primary benefit of a hotel is to give a place to rest or sleep.

(ii) If the primary benefit sought by a customer is reading, then the actual product is a book. Before creating the real product, the producers consider the core advantages.

(iii) Installation. The firms have technicians on staff who may install or adjust the goods, such as a washing machine or television, for free.