Answer to Question #242835 in Marketing for Maxx

Question

2. Select one country where MCDONALDS has international operations.

Answer these questions:

* Discuss the entry strategy of MCDONALDS, in entering the said foreign market.

* Identify the successes and challenges of MCDONALDS in the said foreign market.

Answer 1

One of the countries where MCDONALDS has international operations is japan.

(a)   The marketing strategy used is directed at exporting through well-known food and beverage industries in Japan and the use of social media such as Facebook. McDonald's Japan has put into practice a strategy of cutting supply costs and increasing the number of stores, mainly smaller ones, based on thorough market research. This strategy has combined with an era of deflation to win over consumers, even older male office workers who had previously stayed away from fast food.

(b)  The URC successes include cresting the well-known and trusted brands and establishing a strong market position making it rank top among the well respected and profitable company. It has also spread domestically throughout the United States thus establishing its brand recognition.

On the other hand, challenges faced by universal Robin cooperation while entering Japan includes high competition from other manufacturing such as dove Food Company and san might pure food company. Another challenge is weak operating performance and the use of outdated technology. Other challenges includes language translation services, international taxation, international relocation and orientation.