Answer to Question #243076 in Marketing for Sishi

Question

There are three main levels of a product or service namely i) the core benefit ii) actual product and iii) augmented product. Provide a detailed example of each level (3 marks) related to The Sneaker Shack and motivate clearly why you think that example relates to the specific level (6 marks).

Answer 1

The Sneaker Shack is a sneaker laundry service for active and footwear-conscious people. Your sneakers are cleaned to your specification by trained sneaker-care.

i) The core benefit - It takes care of your performance trainers and lets you focus on what you do best; getting out and being active. An individual will not have to keep washing his/her sneakers but can concentrate on his duties making him excellent without worrying about the cleanliness of the sneakers.

ii) actual product -  laundry service for active and footwear-conscious people. They provide professional footwear cleaning by trained footwear care technicians within a 48 hour turnaround time.

iii) augmented product - They have invented repair services in-store, The stores, which look more like vibrant coffee shops, clean and return sneakers in 48 hours for under R200.