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product and iii) augmented product. Provide a detailed example of each level (3 marks)
related to The Sneaker Shack and motivate clearly why you think that example relates
to the specific level (6 marks)
3. BMW in China.
Answer these questions:
* Discuss the entry strategy used by BMW, in entering China.
* Describe the marketing mix and the overall strategy of BMW in China.
2. Select one country where MCDONALDS has international operations.
Answer these questions:
* Discuss the entry strategy of MCDONALDS, in entering the said foreign market.
* Identify the successes and challenges of MCDONALDS in the said foreign market.
1. Universal Robina Corporation is one of the largest branded consumer food and beverage product companies in the Philippines.
Answer these questions:
* Select one country and discuss how the company used the export strategy in entering the said foreign market.
* Identify the successes and challenges of URC in the said foreign market.
Would it make a difference in the environment if only small businesses were to implement sustainable development? Why or why not?
According to Kotler and Keller (2016). Successful marketing requires capabilities such as understanding, creating, delivering, capturing, and sustaining customer value. These companies focus on the customer and are organized to respond effectively to changing customer needs. They all have well-staffed marketing departments, and their other departments accept that customer satisfaction is critical to the long-term survivability of the organisation. To ensure that they select and execute the right activities, marketers must give priority to strategic planning in three key areas: (1) managing a company’s businesses as an investment portfolio, (2) assessing each business’s strength by considering the market’s growth rate and the company’s position and fit in that market, and (3) establishing a strategy. The company must develop a game plan for achieving each business’s longrun objectives. Using the above extract as a reference point you are required to: •
the five types of online users
The rise of the invisible customer in online shopping
a. Manoj is an active trader and has good understanding about the various instruments
traded in the Indian Financial Markets. He is now curious about trading of own
currency in exchange for an equivalent amount of another currency. You are therefore
required to help Manoj understand the Meaning and Role of Foreign Exchange Market
along with the Participants involved in such a market.
b. Reshma has completed her studies and is now starting a new project for which, she
needs a huge amount of capital. One of her friends suggested her to approach Venture
Capitalists for her capital requirements.
In the light of the above case, explain to Reshma the concept of Venture Capital and the
Stages involved in Venture Capital Financing.
Alex Technologies Pvt. Ltd. is one of the top players dealing in software products and
solutions in India. The company now intends to launch a range of computer accessories
and plans to market it by opening its own retail outlets. So, the board of directors of the
company is planning to raise fresh capital by issuing shares in the primary market.
In context of the above case, you are required to help the board of directors with various
techniques of issuing shares in the primary market to raise fresh capital for the required
purpose.
