Answer to Question #243662 in Marketing for Bambino

Question

Identify in which phase of the traditional product life cycle The Sneaker Shack is as a store (brand) (1 mark). Motivate your answer by using the five (5) characteristics of that phase (5 marks) as well as the five (5) PLC strategies (5 marks) and applying it to The Sneaker Shack. 

Answer 1

he product life cycle is the process a product goes through from when it is first introduced into the market until it declines or is removed from the market. Product life cycle (PLC) analysis examine the different stages of life cycle of product.