Answer to Question #244022 in Marketing for Another you

Question

1. What are the process in creating a brand?

2. Give at least two examples of the following brand names:

a. Eponyms

b. Descriptive

c. Abbreviation

d. Synthetic

Answer 1

Question 1

The process in creating a brand include determining the target audience, positioning products and business, defining the company's personality and choosing a logo and slogan. 

Question 2

a. Eponyms: coca-cola and Ketchup

b. Descriptive: YouSendIt and General Motors

c. Abbreviation: Adidas and GEICO

d. Synthetic: Ginkgo and Codexis