Answer to Question #243663 in Marketing for Bambino

Question

 The Sneaker Shack makes use of a range of different promotional-mix elements. Provide a practical example of how The Sneaker Shack is using each element (1x5 marks). (5) 

Answer 1

The five promotional elements used by sneaker shacks are

1. Advertising - the company market its laundry products and services through social media such as Twitter, Facebook, Instagram, YouTube, and LinkedIn.

2. Direct Marketing - the company has online booking services where customers can book online for their shoes to be collected, cleaned, and delivered within 48 hours.

3. Sales promotion - the company is also executing a campaign called "project run" to empower teenagers in sporting activities by encouraging people to donate old sneakers for the company to clean, repair, and donate to youths.

4. Public relations- the company locates its business near areas where sporting activities take place such as gyms to capture target customers who wear shoes in sports and workouts.

5. Personal selling - the company also hired a sales representative who helps in marketing the firm's services to their potential clients.