Marketing Answers

Question 1 [12 Marks]

1.1 You’ve been recently appointed as Marketing Manager at a well-established cosmetic company. As part of your responsibility, you are required to suggest a marketing mix for the launch of a new perfume targeted at the luxury end of the cosmetic market?

There are no ethical qualms when Multinational Companies (MNCs) shift their emphasis among countries in

response to stages in products life cycles and changes in economic, political and legal conditions.

The Elder Association of Namibia say Television Networks, Movie companies, DVRs, etc. should be

declared illegal as they are targeting products and services o minor children that shift their attention from

their school work and influence bad behavior that results in disrespect to the society. The Elder Association

of Namibia have gone to court to prove it. What arguments would support this view? What alternative

marketing strategies would you recommend? Discuss

examine the effectiveness of the company’s

merchandising philosophy for its sales margin and profit.

Note: In your examination, provide reasons why the company’s merchandising philosophy adds any

value to its profit.

You are the marketing director of Football Federation of India. Soccer as a sport although very interesting is not a popular audience sport in India. How would you generate consumer interest in Football? Create a marketing plan for making Football as a consumer sport using the marketing mix principles.

You are the marketing director for Super max theatre chain. You want to build a footprint

for the chain across India. Before the commercial launch of the service you want a better

orientation of consumer expectations.

a. Plan a research program with clearly defined target groups, geographies, demographics

you shall plan your research project.

b. Create a 10-question survey questionnaire.

how does marketing not contribute to company's successfully global expansion

Explain how you come up with that business,what is the relevance of the entire graphic that you use to your product,and lastly who is your ideal or target costumer

What do you consider as environmental factors influence shopping attitudes and behaviour in Namibian retailing during the time of Covid-19 pandemic? Do you think Namibia as a country is more advanced in controlling those environmental factors towards Consumer behaviour far better than other countries? Discuss.

Strategy communication refers to the role a communicator or a public relations practitioner plays in the strategy-making process and is a dynamic approach to strategic management

Compare their strategies toward international markets. In what other ways (other than product categories) do they differ in their international marketing?