Answer to Question #300169 in Marketing for shan

Question

You can sense the tension in the room just by the demeanour of both Jack Dorsey and Anthony Noto. When it comes to social media, competition is fierce among the biggest platforms. Facebook, Instagram, and Snapchat are just a few of Twitter’s biggest competitors. Facebook is an application that allows users to share their thoughts and content without a 140-character limit. jack Dorsey, Twitter co-founder, had an idea in 2006 . Twitter has hit a few roadblocks along the way. . The main problem that Twitter has been facing throughout the years is the ability to monetize its platform and grow its user base. “Twitter has been looking for newer ways to figure out how to monetize its user base if it isn’t going to be able to rapidly grow it”.

Based on the case above, prepare a one-year strategic marketing plan for Twitter to grow their unmet potential. The one-year strategic marketing plan for Twitter will include the following: -

1. iv) Forecasts & budgets

Answer 1

Situation summary

Social media such as Twitter is the best place that helps people to advertise and sell their products and service around the world at a cheaper cost. Twitter users can decide to choose to promote their accounts to gain more followers or promote individual tweets to enhance campaign visibility and engagements. Jack and Dorsey's main problem is to enhance the profitability on their Twitter platform and gain more market shares than their competitors such as Facebook and snap chat.

Target audience.

the majority of Twitter users globally are young people aged between 20 to 35 years which consists of about 45 percent of Twitter users, followed by adults aged between 35 and 45 years.

Objectives of group target

The main goal of the market plan is to create brand awareness by increasing the number of followers and viewers.

Forecast and budget.

the twitter inc. We will be expecting the sale to increase by 20 percent for the first quarter, 30 percent for the second quarter, and 50 percent for the third and fourth quarter. The total budget for implementing the project will be about 2.3 billion dollars by the end of another year