Answer to Question #300168 in Marketing for shan

Question

You can sense the tension in the room just by the demeanour of both Jack Dorsey and Anthony Noto. When it comes to social media, competition is fierce among the biggest platforms. Facebook, Instagram, and Snapchat are just a few of Twitter’s biggest competitors. Facebook is an application that allows users to share their thoughts and content without a 140-character limit. jack Dorsey, Twitter co-founder, had an idea in 2006 . Twitter has hit a few roadblocks along the way. . The main problem that Twitter has been facing throughout the years is the ability to monetize its platform and grow its user base. “Twitter has been looking for newer ways to figure out how to monetize its user base if it isn’t going to be able to rapidly grow it”.

Based on the case above, prepare a one-year strategic marketing plan for Twitter to grow their unmet potential. The one-year strategic marketing plan for Twitter will include the following: -

1. iii) Objective of Market Target (s)

Answer 1

The objective of Market Target

Brand awareness as measured by followers and reach. Brand engagement as measured by replies and shares. Community engagement as measured by mentions.