Answer to Question #300167 in Marketing for shan

Question

You can sense the tension in the room just by the demeanour of both Jack Dorsey and Anthony Noto. When it comes to social media, competition is fierce among the biggest platforms. Facebook, Instagram, and Snapchat are just a few of Twitter’s biggest competitors. Facebook is an application that allows users to share their thoughts and content without a 140-character limit. jack Dorsey, Twitter co-founder, had an idea in 2006 . Twitter has hit a few roadblocks along the way. . The main problem that Twitter has been facing throughout the years is the ability to monetize its platform and grow its user base. “Twitter has been looking for newer ways to figure out how to monetize its user base if it isn’t going to be able to rapidly grow it”.

Based on the case above, prepare a one-year strategic marketing plan for Twitter to grow their unmet potential. The one-year strategic marketing plan for Twitter will include the following: -

1. Market Target (s) Description

Answer 1

 Market Target (s) Description

Twitter is a hub full of news and information. Twitter global audience was composed of 38.5 percent of users aged between 25 and 34 years old. The second-largest age group demographic on the platform was represented by users aged between 35 and 49 years old, with a share of almost 21 percent.