Marketing Answers

As a marketing manager of a growing educational institution you are faced with the problem of reduced student intake. Based on this explain the stages that you are likely to use in undertaking an inquiry to get to the bottom of this challenge.

Marketing is typically seen as the task of creating, promoting and delivering goods and services to consumers and businesses. In fact, marketing involves various types of entities. Use relevant examples from different industries to discuss the categories of industries or entities that marketing professional are responsible for marketing.

You are the marketing manager of a company operating in cosmetics sector. You have not
been in the Turkish market before, but you are planning to enter into the market with men’s
cosmetic products. You want to conduct a marketing research before stepping into the market
about:
a. Turkish men’s grooming habits and how they use these products in their private space
b. potential demand that could be achieved in this market.
Which data collection techniques should be used in consideration of the target market, and
costs (monetary, time, etc.) of the research.

should use a diagram or table to show the five marketing philosophies or business orientations. Your diagram should show the respective era, philosophy, and tenets.

A company has to be careful while dividing the market into various segments. Some segments appear to be fruitful in the short run and unprofitable in the long run. Mention various structural factors that affect long-run segment attractiveness.

Define the two types of channels of conflicts

Discuss the activities associated with the stages of marketing research process

Explain the three categories of consumer products, and their distribution coverage strategy you would use for each (10marks)

Define the two types of channels of conflicts (4marks)