Answer to Question #125277 in Marketing for Ally Ahmed

Question

Discuss the activities associated with the stages of marketing research process

Answer 1

The marketing research process has five stages with distinct activities. The five steps include: defining the research problem, preparing a research plan, collecting data, analyzing data, and implementing the findings. The first step is identifying the marketing research problem or solving. The process involves defining the goals of the marketing process. The second step entails the preparation of a marketing research plan. The research plan consists of identifying the research method and resources required. The research progresses to collecting the data needed. The study collects primary and secondary data using various data collection methods. After the collection of data, marketing research moves to data analysis. The analysis of the data helps identify the patterns and unique observation of a specific marketing research aspect. After the research finding, the researcher implements the results to improve marketing activities.