Answer to Question #125054 in Marketing for Ally Ahmed

Question

Explain the competing marketing concepts/philosophies that guide the organization orientation toward the market place

Answer 1

Five main marketing concepts influence the orientation of an organization to a market place, namely, product concept, production concept, the marketing concept, selling concept, and societal concept. The production concept is process-oriented and focuses on the production of inexpensive and readily available products. The concept requires that organizations maximize production to maximize scale and profits. The product concept focuses on the customers’ demand and how their loyalty relates to the product. The concept focuses on the production of high-quality products. The selling concept focuses on the marketing activities of the company. The concept comes from the argument that clients will not buy products if the business does not persuade them to buy. The concept requires businesses to find potential buyers. The marketing concept focuses on the competitive nature of an organization. The organization should focus on providing products that have better features than its competitors. The societal marketing concept is a concept that focuses on marketing by giving back to society. A business enhances its marketing activities by utilizing all the marketing philosophies.