Answer to Question #126024 in Marketing for nurul

Question

You are the marketing manager of a company operating in cosmetics sector. You have not
been in the Turkish market before, but you are planning to enter into the market with men’s
cosmetic products. You want to conduct a marketing research before stepping into the market
about:
a. Turkish men’s grooming habits and how they use these products in their private space
b. potential demand that could be achieved in this market.
Which data collection techniques should be used in consideration of the target market, and
costs (monetary, time, etc.) of the research.

Answer 1

A general market survey assessment is most vital in providing primary consumer research in the Turkish market. Market suvey assessment involves methods such as telephone surveys, in-person interviews and internet surveys. Alternatively, other data collection methods such as focus groups and observations can supplement the assessment process. Addittionally, secondary data sources such as published research and organizational reports can be applied to yield consumer data accross the market.