Answer to Question #127242 in Marketing for Ruben

Question

Define marketing plan in your own wording for a newly launced brand of clothing in detail

Answer 1

A marketing plan is a comprehensive document that outlines a company's overall efforts of doing a business. It shows how a company will implement it's marketing strategy. There are 7 ways in which the company does it's marketing strategy, they include;

Product: the good or service that the customer buys, for this case is a newly launched clothing brand.

Price: how much the customer pays for the product.

Place: how the product is distributed to the customer.

Promotion: how the customer is found & persuaded to buy.

People: the people who make contact with customers in delivering the product.

Process: the systems and processes that deliver a product to a customer.

Physical: the elements of the physical environment the customer experiences.