Marketing Answers

An Ed-tech company has to build a Doubt clearing bot in their App for its Students.

Prepare a brief report (Max 3 pages) or PPT(Max 10 slides) to enable the leadership of Company-A to take the right course of action around this project. Your report/PPT must entail the following pointers:

What is the competitor landscape & their offering, if any?

What kind of an offering should the Company introduce -Free Access VS Paid Access for student Acquisition.

How can the offering be made attractive - any add-ons?

What challenges do you foresee in operationalizing the vertical?

An Ed-tech company has to build a Doubt clearing bot in their App for its Students.

Prepare a brief report (Max 3 pages) or PPT(Max 10 slides) to enable the leadership of Company-A to take the right course of action around this project. Your report/PPT must entail the following pointers:

What is the competitor landscape & their offering, if any?

What kind of an offering should the Company introduce -Free Access VS Paid Access for student Acquisition.

How can the offering be made attractive - any add-ons?

What challenges do you foresee in operationalizing the vertical?

QUESTION 3      (30) Part of Yunnan Lucky Air marketing strategy includes promoting repeat purchases from consumers. Give a detailed evaluation of the five key elements of a pricing strategy and advise Yunnan Lucky Air on how to use this approach as part of its value proposition.  

Based on your expert understanding of the e-Business Model, critically assess how Yunnan Lucky Air can use an online self-service platform in order to enhance their e-Commerce marketing strategy.

Customer relationship management (CRM) plays a pivotal role in ensuring that customers remain loyal to a particular brand or organisation. In light of the case study you have read, critically distinguish the various e-CRM strategies that Yunnan Lucky Air should implement in order to gain competitiveness over

Citing practical and quantitative illustrations, Discuss the concept of Security Market Index (10 marks)

Explain the connection between the ethical responsibility of the banking industry and the management of financial institutions

Explain the effects of interest rates change and risk structure.

How can social media be used in a teaching and learning in higher education

Lisa, a commerce graduate, has been working in the field of Finance for the last 3 years.

She now decides to do her post-graduation in management from a reputed college. As a

part of her documents, Lisa requires a recommendation letter from her former professor.

Imagining yourself to be Lisa, write a letter to your former professor requesting him to

write a recommendation letter for you. Take care to refresh the professor’s memory

because you had passed out three years ago. Creatively assume any other details that you

need for writing the request letter.